The Chatwal Hotel A 5 star luxury hotel designed by architect Thierry Despont in a Stanford White building in the theater district in New York. The overall strategy was ]the romance of the “baby grand hotels of the 30’s – club like and streamlined. Familiar yet...
Equinox Fitness A New York based premium health club that was expanding nationally needed a brand refresh and implemented design standards. We took the perception of a hi-end gym and transformed to a lifestyle brand. DELIVERABLES Brand Strategy, Logo, refresh,...
Really Cool Foods A state-of-the-art provider of organic food developed a component cooking system – prepped ingredients for home cooked meals in 20 minutes or less. The strategy was about time; Time to Cook and about total consideration of the overall food...
General Home Store A home goods store in East Hampton New York that caters primarily to high end second home owners. The concept is a scalable “local” shop that features unique “discovered” items from around the world with everyday goods – flip flops and soaps,...
Chopra Center Spa at Dream Deepak Chopra joined forces with Hotelier Vikram Chatwal to bring the Chopra experience to Times Square. The objective was to simultaneously communicate the vision and message of Deepak’s inner balance and control while maintaining the...
