General Home Store

A home goods store in East Hampton New York that caters primarily to high end second home owners. The concept is a scalable “local” shop that features unique “discovered” items from around the world with everyday goods – flip flops and soaps, etc. An environment was created that speaks to modern style and convenience with the comfortable and personal setting of the local general store. A brand of Style Merchants



Brand Strategy, Mood Boards, Logo, Corporate Identity System, Style Guide, Signage, Retail Package Design, Promotional Collateral, Digital Development

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