Equinox Fitness

A New York based premium health club that was expanding nationally needed a brand refresh and implemented design standards. We took the perception of a hi-end gym and transformed to a lifestyle brand.


Brand Strategy, Logo, refresh, Corporate Identity System, Style Guide, Signage, Retail Design, Promotional Collateral, Advertising, Digital Development

identity - exterior signage
exterior window merchandising
exterior window merchandising
gift card and promotion packaging
interior way finding signage
spa brochure
equinox presale brochures
equinox club brochures
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