Dream Hotel

This midtown New York based hotel was expanding to new locations in the village and in South Beach. The requirement was to refresh the identity but keeping the  “dream-like” attitude through various graphic applications and brand touchpoints.



Logo, Signage, Corporate Identity System, Style Guide, On-site Ancillaries, Promotional Collateral

exterior signage
room and business cards
gift bags
bar coaster + matches
door hangers
sample graphic pattern
exterior signage
south beach promotional brochure
south beach promotional brochure
dream ad
applied identity graphics umbrellas
applied identity graphics architecture
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