Chopra Center Spa at Dream

Deepak Chopra joined forces with Hotelier Vikram Chatwal to bring the Chopra experience to Times Square. The objective was to simultaneously communicate the vision and message of Deepak’s inner balance and control while maintaining the modern edge of the Chatwal hotel group. The final aesthetic achieved was harmonious and peaceful with a stylized Indian gestalt. Introspective yet engaging.


Brand Strategy, Corporate Identity System, Signage, Retail Design, On-site Ancillaries, Promotional Collateral, Digital Development

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