Silken Tent

A 14,000 square foot eco spa outside of Chicago needed a unique brand experience that captured the owner’s vision and capitalized on the market opportunity. A multitude of strategy, marketing and design deliverables were incorporated to create a “day” destination spa right outside of the city.


Brand Strategy, Logo, Corporate Identity System, Style Guide, Signage, Retail Design, On-site Ancillaries, Promotional Collateral, Digital Development

treatment room entry - brand identity and interior graphics
treatment room entry - interior design strategy and environmental graphics
mani pedi room - environmental graphics, interior design
yoga studio - environmental graphics and interior design
locker room entry - way finding signage
gift cards and holders
retail shopping bags and tissue
service brochures
prelaunch marketing - coming soon email blast
prelaunch marketing - open house email blast
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