BRAND STORIES

We love to create full integrated branding programs, from naming and identity through business idea, retail interiors and packaging. The following brand stories speak to just a few examples of the work we have done.

 

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Chopra Center Spa at Dream

Deepak Chopra joined forces with Hotelier Vikram Chatwal to bring the Chopra experience to Times Square. The objective was to simultaneously communicate the vision and message of Deepak’s inner balance and control while maintaining the modern edge of the Chatwal Hotel Group. The final aesthetic achieved was harmonious and peaceful with a stylized Indian gestalt. Introspective yet engaging.

DELIVERABLES
Brand Strategy, Corporate Identity System, Signage, Retail Design, On-site Ancillaries, Promotional Collateral, Digital Development

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Silken Tent

A 14,000 square foot eco spa outside of Chicago needed a unique brand experience that captured the owner’s vision and capitalized on the market opportunity. A multitude of strategy, marketing and design deliverables were incorporated to create a “day” destination spa right outside of the city. A Personal Retreat™

DELIVERABLES
Brand Strategy, Logo, Corporate Identity System, Style Guide, Signage, Retail Design, On-site Ancillaries, Promotional Collateral, Digital Development

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Equinox Fitness

A New York based premium health club that was expanding nationally needed a brand refresh and implemented design standards. We took the perception of a hi-end gym and transformed to a lifestyle brand.

DELIVERABLES
Brand Strategy, Logo, refresh, Corporate Identity System, Style Guide, Signage, Retail Design, Promotional Collateral, Advertising, Digital Development

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The Chatwal Hotel + Lambs Club

A 5 star luxury hotel designed by architect Thierry Despont in a Stanford White building in the theater district in New York. The overall strategy was the romance of the “baby grand hotels of the 30’s – club like and streamlined. This club, insider aesthetic also was the brief for the accompanying Geoffrey Zackarian restaurant. Familiar yet new.

DELIVERABLES
Logos, Corporate Identity System, Style Guide, Signage, Retail Design, On-site Ancillaries, Promotional Collateral, Menus, Advertising, Digital Development

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Peachwave Frozen Yogurt

A brand reboot for an approx 80 store Frozen Yogurt franchise. A refined brand strategy, identity and proper identity standards were created for retail design as well as a bold and engaging in-store experience. A family friendly environment, fun for all ages celebrating creativity and individuality based on the many flavor options. Find Your Flavor™

DELIVERABLES
Brand Strategy, Logo, Corporate Identity System, Style Guide, Signage, Retail Design, On-site Ancillaries, Promotional Collateral, Digital Development

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General Home Store

A home goods store in East Hampton New York that caters primarily to high end second home owners. The concept is a scalable “local” shop that features unique “discovered” items from around the world with everyday goods – flip flops and soaps, etc. An environment was created that speaks to modern style and convenience with the comfortable and personal setting of the local general store. A brand of Style Merchants™

DELIVERABLES
Brand Strategy, Mood Boards, Logo, Corporate Identity System, Style Guide, Signage, Retail Package Design, Promotional Collateral, Digital Development

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Really Cool Foods

A state-of-the-art provider of organic food developed a component cooking system – prepped ingredients for home cooked meals in 20 minutes or less. The strategy was about time; Time to Cook and about total consideration of the overall food experience, From Farm to Finish™

DELIVERABLES
Brand Strategy, Logo, Corporate Identity System, Style Guide, Signage, Retail Design, Package Design, Photography Art Direction, Promotional Collateral

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skinworx

A start-up skin-care company in San Francisco focused on providing the latest “skin tech” analysis, expert recommended regimens paired with the most effective over the counter products available. This branding speaks to the staff’s knowledge, lite approachable tech and cosmetic beauty products, all in a welcoming retail environment. Confident Skin Solutions.™

DELIVERABLES
Brand Strategy, Logo, Corporate Identity System, Signage, Retail Design, Package Design, Promotional Collateral, Website